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Advertising through human ego and stupidity

January 1, 2020

You are watching a shampoo commercial

You are amazed by that girl with an amazing beautiful hair 


You know and everybody knows that  this girl is a model or a famous celebrity

Who has always had this beautiful hair



But she keeps lying on the screen and you know it is a lie

But it is a hope, maybe your hair can look like that

You know that it will not


But for some reason it will not stop you, and you will go to the store and buy and use that shampoo


Have you wondered why you do that?


Why you waste your money and energy on something that you know that is useless


It is because  of the unconscious ego


This unconsciousness is so powerful that you actually end up buying this product although you know that model's hair has nothing to do with that shampoo


But your ego is so desperate to have that image, that it can't think rationally

It makes you think that if you could only have that shampoo


if you could only have that hair


if you could only have that beauty


if you could only have that glamour


maybe at the end you will relax


you will be loved


you will find salvation


but we all know that it is not true


dont we know?


but I actually know certain kind of people

who would keep using that shampoo

although their hair do not change

they really dont care 

still they keep using the product


even in some cases using the same product that the beautiful model using

is enough for them to feel little bit better


it is like an identity enhancer

and it is totally empty, hollow


but how one can't see that?

that's my wonder









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